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Featured Athlete: Andy Cuthbertson

After 30 years Andy headed back to Kona!  After a 30 year hiatus Andy headed back to the big island for the Ironman World Championships and we are so excited to be on his team. We caught up with Andy earlier this month. What year did you last compete in the Ironman World Championships? That … Continue reading

Andy Cuthbertson smiles with his award in Kona.

Separation of Head and State

Are you observing your own effort or are you consumed by it? They are two different things. One is empowering, the other is dis-empowering. One makes mental toughness a choice, the other takes it out of your control. Mental toughness is a choice. But only when there is a separation between what’s going on in … Continue reading

Swimmers getting ready for the swim at Penticton

5 Tips on How to be Mentally Tougher

Here are 5 ways to be mentally tougher! Tip #1 – Set Clear Intentions Making sure you are clear on exactly what you want to accomplish is the first step in cultivating mental toughness. Clear intentions help solidify your resolve and will often make it easier to endure the work if you are excited about … Continue reading

A goose flies over a body of water with mountains in the background, and very blue.
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